USED DAILY BY 1,500,000+

Instant Lift. Zero Weight. All-Day Texture.

Designed for effortless styling, natural-looking lift, and long-lasting hold that feels like nothing’s on your hair.

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2 pcs 10% off

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Elevate Your Routine

Our best in class products are precisely crafted to simplify and elevate your routine.

1,500,000+ HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their confidence & health by switching to BASED.

  • ★★★★★

    My sons go to for textured hair

    My son has tried them all and this is his go to product for messy textured hair

  • ★★★★★

    Must Have

    I’ve never had this much volume and lift in my hair EVER! This is a MUST buy!

  • ★★★★★

    It is hard to open

    Gives my hair a very nice look but when you open it it is stuck to the lid and you have to repeat the same process whenever you try to open it but overall it’s a great product.

  • ★★★★★

    Amazing product!

    I ordered this for my son. He loves it. He uses it every morning. Gives his hair texture all day long.

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

    100% Paraben, Sulfate, Phthalate Free

    Non-Toxic, Endocrine Safe Formulas

    Made in the USA

                    Frequently Asked Questions

                    How is the BASED Texture Powder different from traditional styling powders?

                    Unlike traditional styling products that can leave your hair feeling overly stiff or greasy, BASED Texture Powder offers a lightweight, matte finish that adds instant volume and texture.

                    Traditional powders also use a shaker bottle creating uneven distribution, mess and buildup—BASED Texture Powder features a precision pump allowing for targeted application, control and consistent results without residue or waste.

                    Also unlike the others, we only use five 100% non-toxic ingredients without any fillers or harmful, toxic chemicals.

                    Is this suitable for all hair types?

                    BASED Texture Powder is tailored for straight to wavy hair, particularly for those with fine or shorter hair between 0 and 4 inches.

                    How do I apply it for best results?

                    Simple. Spray it 2-4 times, scrunch it into your roots to activate, then style it exactly how you want. Amount of sprays will vary on your hair length and thickness.

                    Can I use it with other styling products?

                    Yes, Texture Powder works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which is a mix of BASED Texture Powder and BASED Hair Clay.

                    Can I use it after the gym or when my hair gets sweaty?

                    Need a post-gym touchup? We got you. Once your hair is dry from sweat, a few sprays will get you that much needed touchup. With it being so light and compact, it's a perfect fit for a gym bag or a backpack.